Part I: General Information
Business Name
*
First Name
*
Last Name
*
Phone
*
Email
*
Business Website (If Applicable)
Current Web Hosting Company (if applicable)
What domain registrar do you use? (if applicable)
Part II: Background Information
Please describe your organization in a few sentences.
What problems do your clients have that your organization solves? What makes you different?
Why do you want to have a new website? What are your priorities?
Describe the desired look and feel by using adjectives and short phrases.
Describe your target audience? What do you want to your site to convey?
Who are your director competitors?
Part III: Brand Identity
List any important words that you want people to associate with your organization’s image and brand.
What is your tagline?
Do you have a high-resolution logo?
Yes
No
Not sure
If yes, what format is it in? (Exam: JPEG, EPS, PNG)
Have you considered redesigning your logo?
Yes
No
Do you have a style guide or brand standards?
Yes
No
Do you have established print materials? If yes, what type (brochure, letterhead, event materials, etc):
What fonts do you typically use?
Are there any colors that you want incorporated into the website?
Do you have the pantone numbers for the colors you want to use?
Yes
No
If you were using a search engine, what words or phrases would you use to find your site?
Which of these words or phrases is most important? Second? Third?
Part IV: Design Preferences
Please list the names of three to five other sites that you like. In the comment section, please articulate why the sites are attractive to you.
Website #1 URL
Website # 1 Comments
Website #2 URL
Website # 2 Comments
Website #3 URL
Website # 3 Comments
Website #4 URL
Website # 4 Comments
Website #5 URL
Website # 5 Comments
What types of things do you see on other websites do you hate?
Part V: Content Management
Is your site managed by a content management system (CMS)?
Yes
No
If yes, which type of CMS are you using?
Express Engine
Squarespace
Wix
Drupal
Wordpress.com
Weebly
Tumbler
Joomla!
Phone
Wordpress Hosted
Not Sure
Approximately how many static pages do you need? (Exam: About, Contact Us, Donate, FAQ, etc.) A ballpark number is fine.
At minimum, we would like to have these types of pages as part of our site. Check all that apply:
Home
Board of Directors
Testimonials
Donate Page
Privacy Policy
Staff
Client List
Directions
Programs
Terms of Use
FAQs
Contact Form
Management
Volunteer
Disclaimer
About
Services
Portfolio
News & Events
Do you currently have content that you want to use?
Yes
No
If no, who will be providing the content?
Do you have high resolution photos that you want to incorporate into your website?
Yes
No
If no, who will be providing photos?
Who will be updating this website on an ongoing basis? Check all that apply.
Just Me
Marketing Team
Other Staff
Intern/Volunteer
Office Manager
Webmaster
Would like to outsource.
How often do you think you will be updating the website?
Once a week or more
Monthly
Quarterly
Less than 4 times a year
Part VI: Website Features
Please check all of the features you would like to incorporate into your website:
Image Gallery
Search Function
Video
Analytics Tracking
Forum
E-Commerce
Calendar
Responsive Design
RSS Feed
SEO
Advertising
Social Media
Which Social Media tools do you use? Check all that apply.
Facebook
LinkedIn
TripAdvisor
Google+
Vine
Twitter
Youtube
Yelp
Instagram
Pinterest
Urbanspoon
Foursquare
Tumblr
Flickr
About.me
What types of social media integration would you like to see?
Are there any other website functions that you need?
Part VI: Other Information
Who is the decision maker for this project?
What is the typical turnaround time for making decisions?
Do you have a designated IT person that we need to coordinate with?
Yes
No
What other staff will be involved? What are their roles?
What is your preferred deadline for completing the site?
Anything else we can help you with?
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